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Privacy Policy

WILDSIDE Privacy Policy

Effective Date: November 2, 2026

We, Wild Side, LLC (“WILDSIDE”), explain in this policy how we collect, process, use, share, and secure the information that we receive from users via our websites, mobile apps, and over email (together, the “WILDSIDE Services”). This policy also explains your choices regarding the use of, access to, and correction of your personal information.

This policy only applies to information WILDSIDE itself collects through the WILDSIDE Services. By visiting or using any of the WILDSIDE Services, you consent and agree to be bound by the terms of this Privacy Policy and our Terms of Use and acknowledge that you may be transferring your data to, and consent to having your data transferred to, and processed in, the United States. This Privacy Policy may be amended from time to time. Any such changes will be posted on this page. If we make a significant or material change in the way we use your personal information, the change will be posted on this page thirty (30) days prior to taking effect and registered users will be notified via email.

INFORMATION COLLECTION

WILDSIDE gathers the following types of information about users when they access and use WILDSIDE Services.

Information you voluntarily provide. Certain of the WILDSIDE Services require users to provide certain personal information. These services include:

  • Personalization of Platform Through User Preferences
  • Purchasing Tickets, Passes, and Other Goods or Services
  • SMS or Email Registration
  •  
  • Surveys or Contests
  • Registration for Events
  • Signing Waivers

Your use of these features is voluntary, but if you do use one of these features, you consent to WILDSIDE’s collection of the following information:

  • Account Set-Up Information: WILDSIDE will collect certain information to set up an account for you via one of our sites, such as your name, email address, mailing address, phone number(s), and the username and password you create.
  • Credit Card/Payment Information: If you make a purchase from WILDSIDE, our payment processor will collect certain information, such as your credit card number and billing address, to process that payment.
  • Social Media Information: If you use Facebook or another third party social network site to login to any WILDSIDE Services, WILDSIDE will collect information that you chose to provide to us (for example your Facebook profile information). The information collected may depend on the privacy settings you have with the third-party site.
  • Certain Additional Information: WILDSIDE provides certain Services such as surveys or contests that may ask you certain questions to participate. Participation in these surveys and contests is voluntary.

Children’s Information. In accordance with COPPA, WILDSIDE does not knowingly collect or store any personal information about children under the age of 13, other than certain limited information provided by a child’s parent or authorized guardian.

  • Continuing Notification of Parents: For children under the age of 13, parents will initially provide certain personal information about or for their child; we will not collect it from the child directly. If a child under age 13 then participates in any ongoing activity that requires the collection, retention, and use of personal information in addition to what has already been provided or authorized by the parent, we will also ask for a parent’s e-mail address so that we can notify the parent that we have received personal information from their child and seek consent to retain this information. We do not knowingly collect names and e-mail addresses or other personally identifying information from children under age 13 for these types of activities without notifying the parent via e-mail and giving the parent the option to remove their child’s e-mail address from the applicable database for that activity.
  • Changes in Guidelines: These children’s guidelines have been developed with the recognition that Internet technology evolves rapidly and that underlying business models are still not established. Accordingly, guidelines are subject to change. In the unlikely event of such changes they will be posted on this page. If the changes represent a material departure from our current practice with respect to the use of children’s personal information, the changes will be posted on this page thirty (30) days prior to taking effect and will not affect children’s personal information previously collected.

Information Collected From You Automatically. WILDSIDE uses various Internet technologies to manage and track use of the WILDSIDE Services. Non-personal information that we collect using these technologies may be combined with the personal information that you may voluntarily provide us when using certain specific services.

  • Device Information: We may collect non-personal information about the computer, mobile device, or other device you use to access the WILDSIDE Services, such as your computer’s unique IP address, geolocation information, unique device identifiers, browser type, browser language and other transactional information.
  • Cookies, Beacons, Local Storage and Other Similar Technologies: WILDSIDE uses “cookies,” Web beacons, HTML5 local storage, and other similar technologies. These technologies allow us to manage access to and use of the WILDSIDE Services, recognize users and provide personalization, and help us to understand how users engaged with the WILDSIDE Services. You will not be able to access certain areas of our websites if your computer does not accept cookies from us. We do not respond to browser-based “do not track” signals.
  • Analytics Technologies: We have engaged with a third-party service called Google Analytics to provide us information, reports, and analysis about the usage, browsing patterns of users of the WILDSIDE Services. Google Analytics tracks and analyzes non-personally identifiable usage and volume statistical information from our visitors and customers on our websites. All data collected by Google Analytics on our behalf is owned and used by us. For more information about how Google Analytics collects data, please read their privacy policy at https://policies.google.com/privacy?hl=en.
  • Location Information: Some of our mobile applications can deliver content based on your current location if you choose to enable that feature of the app. If you enable the location-based feature, your current location will be stored locally on your device, which will then be used by the app. If you elect to have a location-based search saved to your history, we will store that information on our servers. If you do not enable the location-based service, or if an app does not have that feature, the app will not transmit to us, and we will not collect or store location information.
  • Email Tracking Pixels: WILDSIDE may use a function in HTML emails to track which users open emails and which links they click.
  • Ads Within Our Apps: The ads you see may be targeted to you based on your current GPS location, proximity of your device to an active beacon or low-energy blue-tooth transmitter, your device’s IP address or ZIP code, and user provided location information. Some mobile applications promoted through the WILDSIDE Services may be links to third-party services. Such services shall be governed by their own privacy policy.

Information Collected by Third Parties. Some of the services and advertisements included in the WILDSIDE Services are delivered or served by third-party companies. These companies may place or recognize cookies, Web beacons, or other technology to track certain non-personal information about our website users. For example, an advertiser may place or recognize a unique cookie on your browser to collect certain information about your use of the WILDSIDE Services. In many cases, this information could be used to show you ads on other websites based on your interests.

We do not have access to, nor control over, advertisers’ or service providers’ use of cookies or other tracking technologies or how they may be used.

Your access to WILDSIDE website(s) should not be affected if you do not accept cookies served by third parties. Some of the ad servers and ad networks may be members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies. If you opt out of receiving targeted ads from ad servers and ad networks on our websites, you will continue to receive advertising and promotional messages, but they will not be customized or personalized to you based on your use of our websites and/or third party websites.

If you would like more information about advertisers’ use of tracking technologies and your option to not accept these cookies, you can go to www.networkadvertising.org. If you would like to learn more about how interest-based information is collected, whether the companies we use are part of an industry network regarding behavioral advertising or about your choices regarding the use of your information, you can go to www.aboutads.info.

HOW WE USE INFORMATION

WILDSIDE uses the data we collect from you for the following purposes:

  • Most importantly, we use the information collected from our users to provide you with the products or services you voluntarily signed up for, such as:
  • Enabling you to participate in features such as surveys or contests
  • Providing you with electronic newsletters or text messages containing special offers or promotional materials
  • Customizing the content you see when visiting a WILDSIDE website
  • Other purposes WILDSIDE disclosed to you when we requested you provide us with or allow us access to your information.

In addition, WILDSIDE uses the information you provide to improve the Services we offer, enhance the experience users have using our Services, and to communicate with users in case of any issues.

  • Statistical Analysis: We perform statistical, demographic and marketing analyses of users of the WILDSIDE Services and their subscribing and purchasing patterns for product development purposes and to generally inform advertisers about the nature of our subscriber base. We use this information for analysis purposes, including analysis to improve customer relationships.
  • Relevant Advertising: We may use demographic and preference information to allow advertising on the WILDSIDE Services to be targeted to the users for whom they are most pertinent. This means users see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer’s experience and the effectiveness of the ads. Except as described under “Who Your Information Is Shared With,” we disclose information to advertisers only in aggregate or de-identified form.

Credit Card Data: WILDSIDE does not store your credit card data on our servers. Your credit card data is encrypted and securely stored by our payment processor, FreedomPay.

WHO YOUR INFORMATION IS SHARED WITH

WILDSIDE does not rent your personally identifiable information to anyone or sell it for money. We share your personal information only as provided herein or with your consent. Additionally, in the future, we may sell, buy, merge or partner with other companies or businesses. In such transactions, we may include your information among the transferred assets.

  • Law Enforcement: We may disclose personal information if we are required to do so by law or we have a good faith belief that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of the WILDSIDE Services; or (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).
  • Participation: When you participate in a contest, sweepstakes, or promotion, the information you provide may be shared with a third-party sponsor of the contest, sweepstakes, or promotion. You will be notified how your information is shared when you sign up for the contest, sweepstakes, or promotion. If you do not want any personal information shared with a third-party, you should not participate in the sweepstakes, contest or promotion.
  • Service Providers: We use other companies to help us provide the WILDSIDE Services to you. As a result, these partner companies will have some of your information in their systems. Our partners are subject to contractual obligations governing data security and confidentiality consistent with this Privacy Policy and applicable laws. These service providers are restricted from using this data in any way other than to provide services for WILDSIDE, and they may not share, resell or use the data for their own direct marketing purposes. BRP Experiences is not a service provider. Our sharing with BRP Experiences is described below.

These processing partners include:

  • Web, Email, SMS Hosting Providers
  • Cloud Infrastructure Providers
  • Video Partners
  • CRM Partners
  • Advertising Partners
  • Credit Card Processing
  • Aggregated Data: WILDSIDE may disclose user information in an aggregated form as part of our marketing or analytical findings data that may be published. Such disclosure will never include personal information.
  • Links to Third Party Sites: The WILDSIDE Services may include links that direct you to other websites or services whose privacy practices may differ from ours. Once you access that website or other service, your information is governed by their privacy policies, not this one.
  • BRP Experiences Communications: When you book an experience with WILDSIDE or sign up for WILDSIDE email updates, we may share your contact information (such as your name, email address, phone number, and ZIP code) and the date and type of any experience you booked with Bombardier Recreational Products Inc., BRP US Inc., and their affiliates and subsidiaries (together, “BRP Experiences”), the maker of the Can-Am vehicles used in our experiences, so that BRP Experiences may use it for market analysis and to contact you with news, special offers, promotions, and information about its experiences, products, and services. We do not share payment card information with BRP Experiences. We will tell you about this sharing when we collect your information and, where required by applicable law, we will obtain your consent before sharing your information or enabling these marketing communications. We do not share information about children under 13 with BRP Experiences. Once shared, BRP Experiences’ handling of your information is governed by its Privacy Policy (https://experiences.brp.com/privacy-policy), not this one. You may unsubscribe from BRP Experiences marketing emails at any time using the unsubscribe link included in those emails. Unsubscribing from BRP Experiences emails does not unsubscribe you from WILDSIDE emails, and unsubscribing from WILDSIDE emails does not unsubscribe you from BRP Experiences emails. You may withdraw your consent to BRP Experiences’ use of your information at any time by contacting [email protected]. You may also request that WILDSIDE stop sharing your information with BRP Experiences for future marketing purposes by contacting [email protected]. This stops future sharing but does not affect information already shared, which you may address with BRP Experiences directly.

PROTECTING YOUR INFORMATION

To prevent unauthorized access, maintain data accuracy and ensure the appropriate use of information, we have put in place commercially reasonable physical, technical, and administrative controls to protect the information. Keep in mind, however, that no method of transmission over the Internet or method of electronic storage is 100% secure.

  • We use trusted TLS certificates for end to end encryption of all personal information that is submitted through a WILDSIDE site
  • We use commercially reasonable physical and electronic procedures to safeguard the information we collect. For example, all passwords are encrypted and hashed.
  • We maintain PCI compliance for all credit card processing

CHOICES REGARDING YOUR PERSONAL INFORMATION

Control of Information: In most cases you can login to your WILDSIDE Services account and update your account information and communication preferences.

  • For newsletter subscriptions you can click the “unsubscribe” link on the bottom of the communication
  • For SMS notifications you can reply “stop” which will end future notifications.
  • To stop WILDSIDE from sharing your information with BRP Experiences, you can email [email protected].
  • For any other requests you can email [email protected] and we will contact you to discuss and handle your request to the best of our ability.

How long we keep your information: Following cancellation or deactivation of your account, WILDSIDE may retain your information for a commercially reasonable amount of time for backup or audit purposes. Please contact us at [email protected] if you wish to delete your account.

Choices under EU law

If your Personal Information is subject to the protections offered by EU law, you may:

  • Access, correct, update or request deletion of your PERSONAL INFORMATION at any time by contacting us at [email protected] or by writing to WILDSIDE, 1099 Laurel Lick Rd, Pigeon Forge, TN 37863.
  • Object to processing of your personal information, ask us to restrict processing of your personal information or request portability of your personal information;
  • Withdraw your consent at any time if we have collected and process your personal information with your consent;
  • Complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority. (Contact details for data protection authorities in the European Economic Area, Switzerland and certain non-European countries (including US and Canada) are available.)

To exercise any of these rights please contact us in accordance with the contact details set forth above. Please note that if you are not subject to EU law, these rights do not apply to you.

YOUR CALIFORNIA PRIVACY RIGHTS

  • Under the California “Shine The Light” law, California residents may opt-out of WILDSIDE’s disclosure of personal information to third parties for their direct marketing purposes. As detailed above, you may choose to opt-out of the sharing of your personal information with third parties for marketing purposes at any time by submitting a request in writing to WILDSIDE at 1099 Laurel Lick Rd, Pigeon Forge, TN 37863 or by emailing us at [email protected]. It is important to note that this opt-out does not prohibit disclosures made for non-marketing purposes.